How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries?
نویسندگان
چکیده
Purpose: This paper seeks to consider the influence of organisational culture and its relationship employees’ perception brand organisation they work for. It also aims clarify where responsibility lies for setting whether that role is a board-driven function, falls within CEO, or both. Design/methodology/approach: The research approach uses phenomenology, which focuses on participants’ lived experiences. Phenomenology segment interpretivism explores recollections interpretations events. From this, researcher can gain insights into phenomena be grouped themes further analysis. A total nine in-depth interviews were conducted with CEOs senior management personnel from range service industries operating in Australia. Results: All participants considered vital guiding employee behaviour highlighted need boards cognisant necessity communicate values staff consistent manner. implications these results reveal opinions negatively positively affect their attitude engagement company are employed.
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ژورنال
عنوان ژورنال: Businesses
سال: 2023
ISSN: ['2673-7116']
DOI: https://doi.org/10.3390/businesses3010004